Vitality 2024
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The fourth annual Vitality in America 2025 report surveyed 5,000 U.S. adults nationwide to measure their vitality, which is defined as the ability to pursue life with health, strength, and energy. This year, the research provides an in-depth examination of purpose as a key factor in overall vitality.
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Our research shows that a strong sense of purpose may help reduce the negative effects of living with chronic illness.
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A sense of purpose can help offset chronic health challenges and bolster work productivity, new research reveals.
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View the latest infographic for key takeaways from our 2025 Vitality in America research.
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The power of purpose:
Key takeaways
1: The intersection of purpose and vitality
People with a strong sense of purpose have significantly higher vitality than those who do not. They are five times more likely to say they feel energized (63% vs. 13%), and nearly three times as likely to look forward to each new day (86% vs. 31%).
2: Purpose is linked with better health
Individuals with strong purpose are more likely to practice healthy habits and consistently seek preventive care, which can lead to better overall health outcomes.
3: Workers with purpose boost a business’s bottom line
Although workers with a strong sense of purpose feel the same degree of job pressure and demands as those without, they are significantly less likely to report feeling burned out or that they are considering leaving their job. This type of work resilience can yield significant savings for employers.
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Did you know
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View or download the 2025 Vitality in America tip sheet for managers.